The concept of User Experience (UX) still appear to many as something daunting however this concept is applied in our everyday use of products both physical and digital. UX involves the understanding of users feel while interacting with your product be it website or cosmetics products.
In order to deliver successful products that users will resonate with, UX field pioneer and author of several best-selling books Peter Morville described 7 factors for user experience.
The 7 factors:
Successful products in the market provide a satisfactory benefit to its user regardless of the proposed intended use by the product creator. For example, a computer game can serve as a get-away for a student after a hectic test or a particular hair wig can be a cover for a woman with hair growth disorder.
Have you ever wondered or asked yourself while looking for products to buy; does this product enable me to achieve my desired need? What you're doing is considering the product's usability.
Usability is concerned with enabling users to achieve their end objective effectively and efficiently with a product.
Time is precious for most humans. Being findable means that what is being searched/look can be easily spotted. An online shopper would find it very frustrating if it hard for him/her just to locate the category for sunglasses and may likely not return to such online store again. For products especially digital, findability is essential.
Credibility refers to the true and accurate state of something, for users this means that the product is actually what it says it is including the information provided.
No one likes to be fooled (may be except on April fool's day at least-lol). There are alternative options to choose from if a product/service fails to deliver according to its promise and this can ultimately harm the business growth and much more the reputation.
In late 2000s, Nokia in Nigeria was widely used because of its affordability and its early entrance into the mobile phone market. Now however, it’s either a Samsung or iPhone why? This is largely due to what Nigerians call "packaging" and as such created a "class". This refers to making products/service attractive to users through branding, image, aesthetics and design which is what is conveyed in Desirability. Also, Samsung and iPhone's websites meet this desirability.
Accessibility involves providing an experience which can be felt by users with a full range of abilities including those with hearing, vision, and motion or learning impairment.
From a TV interview session with motion disabled woman, she stated that entry to a certain bank's automatic security doors and ATMs wasn’t possible due to lack of design for persons with disabilities even though these people make a good share of banks' customers. This is similar for information products such websites and apps with poor accessibility designs.
Designing for accessibility ensures that you create products that are easier for everyone to use!
Lastly, the product must be valuable i.e. it must give value to the business or the product creator and also give value to the users who buys or uses it. After all everyone craves for value.
Products are more likely to be successful if these 7 user experience factors are put into consideration.
Culled from the basics of UX design by interaction design foundation